Tone It Down
Purple Solid Shampoo (110g)
With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.
Best used in conjunction with our Tone It Down conditioner for bright, luminous locks.
Pro tip: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
- 100% soap-free, pH balanced
- Safe for colour treated hair
- Best for blondes and silver foxes
- Equivalent to 3 bottles of liquid shampoo
Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) butter, lactic acid, Orbignya oleifera (babassu) seed oil, betaine, brassica alcohol, Vegetable glycerine, Guar hydroxypropyltrimonium chloride, natural fragrance, Jasminum grandiflorum (jasmine) essential oil, beta vulgaris (beetroot) extract, benzyl benzoate, benzyl alcohol, linalool, eugenol
This ingredient list is subject to change, customers should refer to the product packaging for the most up-to-date ingredient list.
Giving up the bottle is as easy as 1, 2, 3
Wet your hair and the bar. Slide the bar from root to tip 3-4 times.
Put the bar down and lather shampoo into hair. It will foam!
Rinse and follow with conditioner if you need to.